On dating sites like Tinder and Hinge, users average seconds reviewing a profile before swiping left or right. In a generation raised on characters or less, brand expert Sarah · In a generation raised on characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit · Academia Researcher essays are NOT intended to be forwarded as finalized work as it is only strictly meant to be used for research and study purposes After watching the Ted Talk Video – What Brands Can Learn from Online Dating (blogger.com · Confidentiality. We value our clients’ privacy. No single information of our clients can be shared by third parties ... read more
Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging, design, and services. We feel good about supporting smart brands and dating smart people - and your approach should acknowledge that. The more informal standard greetings: how's it going, what's up, and howdy all did very well.
The lesson for brands: This goes without saying -- but strive for originality, right from the get go. As with suitors, brands must earn their audience's attention and stand out amongst its competitors. The most obvious way to do that is to be unique. An offer to chat or of an email address right off the bat is a sure turn off. One of the things online dating has going for it is its relative anonymity, and if you start chipping away at that too early, you'll scare the other person off.
I thought that was a no-brainer. For the brainless among you who are doing this, my best advice is to paypal me 25 dollars and never use a computer again. The lesson for brands : Desperation reeks. The same goes for a brand-consumer relationship; we want to feel like we're making conscious decisions, not doing what's easiest caveat: this really only applies to 'serious,' loyal relationships: as with booty calls, some brands can capitalize on being cheap 'n easy -- but those relationships aren't meant to last.
There are many words on the effective end of our list like zombie, band, tattoo, literature, studying, vegetarian yes! that are all clearly referencing something important to the sender, the recipient, or, ideally, both. Talking about specific things that interest you or that you might have in common with someone is a time-honored way to make a connection, and we have proof here that it works.
The lesson for brands: Be relevant. If a brand is cutting and pasting its message across segments and media, its audience can tell. Awkward, sorry, apologize, kinda, and probably all made male messages more successful, yet none of them except sorry affects female messages. As we mentioned before, pretty, no doubt because of its adverbial meaning of "to a fair degree; moderately" also helps male messages.
The lesson for brands : Be humble. This doesn't mean acting simpering and stupid. It means being human and real. In OKCupid, men who were willing to share their vulnerable sides were taken more seriously than those who showered their recipients with generic compliments and pick up lines. A brand should think along the same lines -- if you want to make an impression on your audience, try to behave more like a person than a corporation. Read the original OK Cupid post on their findings here.
This article first appeared on PSFK. Skip to Main Content ×. Main Menu U. News U. News World News Business Environment Health Coronavirus Social Justice. Politics Joe Biden Congress Extremism. NCA Holistic Assessment. Email Address. Additional Assessment Notes:. Your assessment has been submitted! Thank you for your assessment! Server Side Error. Some error has occured. Javascript is disabled. Analysis Essay Form. Your analysis essay has been submitted! Thank you for your essay! PERS Speech Assessment.
Speech Assessment Overview:. Used Appropriate Strategies to Explain? ie, metaphors, similies. Visual Aids. Your form has been submitted. Join now. This talk was presented at a TED Institute event given in partnership with BCG. Talk details. About the speaker. Sarah Willersdorf is a Managing Director and Partner in the New York office of BCG and serves as a topic expert on Fashion and Luxury.
She advises CEOs and leadership teams across a range of topics surrounding growth, including branding transformation, marketing effectiveness, digital optimization, international expansion and more.
Dating site OKCupid recently published some interesting findings culled from an analysis of over , first contacts messages or IMs made through their free service. They looked at repeated keywords and phrases, how they affected reply rates, and other statistically significant trends in their members' online courting practices.
They compiled their findings into a set of nine 'rules' to help users successfully break the ice or at least get a conversation going with other members. Their list got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale? What makes an online interaction feel genuine and appealing, whether it be between a suitor and his love interest, or a brand and its audience?
Let's take a few of OKCupid's first impression rules and consider how they might be useful for brands:. Netspeak, bad grammar, and bad spelling are huge turn-offs. Our negative correlation list is a fool's lexicon: ur, u, wat, wont, and so on. Interesting exceptions to the "no netspeak" rule are expressions of amusement. This makes a certain sense: people like a sense of humor, and you need to be casual to convey genuine laughter.
The lesson for brands : Don't underestimate your audience. No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging, design, and services. We feel good about supporting smart brands and dating smart people - and your approach should acknowledge that. The more informal standard greetings: how's it going, what's up, and howdy all did very well.
The lesson for brands: This goes without saying -- but strive for originality, right from the get go. As with suitors, brands must earn their audience's attention and stand out amongst its competitors. The most obvious way to do that is to be unique. An offer to chat or of an email address right off the bat is a sure turn off. One of the things online dating has going for it is its relative anonymity, and if you start chipping away at that too early, you'll scare the other person off.
I thought that was a no-brainer. For the brainless among you who are doing this, my best advice is to paypal me 25 dollars and never use a computer again. The lesson for brands : Desperation reeks. The same goes for a brand-consumer relationship; we want to feel like we're making conscious decisions, not doing what's easiest caveat: this really only applies to 'serious,' loyal relationships: as with booty calls, some brands can capitalize on being cheap 'n easy -- but those relationships aren't meant to last.
There are many words on the effective end of our list like zombie, band, tattoo, literature, studying, vegetarian yes! that are all clearly referencing something important to the sender, the recipient, or, ideally, both. Talking about specific things that interest you or that you might have in common with someone is a time-honored way to make a connection, and we have proof here that it works.
The lesson for brands: Be relevant. If a brand is cutting and pasting its message across segments and media, its audience can tell. Awkward, sorry, apologize, kinda, and probably all made male messages more successful, yet none of them except sorry affects female messages. As we mentioned before, pretty, no doubt because of its adverbial meaning of "to a fair degree; moderately" also helps male messages.
The lesson for brands : Be humble. This doesn't mean acting simpering and stupid. It means being human and real. In OKCupid, men who were willing to share their vulnerable sides were taken more seriously than those who showered their recipients with generic compliments and pick up lines.
A brand should think along the same lines -- if you want to make an impression on your audience, try to behave more like a person than a corporation. Read the original OK Cupid post on their findings here. This article first appeared on PSFK.
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On dating apps, the average user takes 3 to 5 seconds to swipe left or right. Is #marketing a lot like #online dating? Sarah Willersdorf: What brands can learn from online dating After watching the Ted Talk Video – What Brands Can Learn from Online Dating (blogger.com Favorite ted talks on the rise of us, then you up a brand expert sarah willersdorf: the life-hacking guru. Industry is an. Ted's early diagnosis of how can learn, laugh, amy webb. Conte ends On dating sites like Tinder and Hinge, users average seconds reviewing a profile before swiping left or right. In a generation raised on characters or less, brand expert Sarah · Academia Researcher essays are NOT intended to be forwarded as finalized work as it is only strictly meant to be used for research and study purposes · In a generation raised on characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit ... read more
With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. As with suitors, brands must earn their audience's attention and stand out amongst its competitors. She has an MBA from INSEAD and a Bachelor in Commerce and Bachelor in Fine Art from the University of Melbourne, Australia. Awkward, sorry, apologize, kinda, and probably all made male messages more successful, yet none of them except sorry affects female messages. The TED Institute helps surface and share these insights.
Let's take a few of OKCupid's first impression rules and consider how they might be useful for brands:. Maryland Apple Workers Face Hurdles After Vote To Unionize. They looked at repeated keywords and phrases, how they affected reply rates, and other statistically significant trends in their members' online courting practices. Thank you for giving your answers. Like 1. Suggest a correction. Starbucks Union Says Howard Schultz Broke The Law During New York Times Interview.